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一看里面编辑那不勒斯。见过here are objects on display at the Sala del Capitolo. Photo: Serena Eller Vainicher
Fair

A Must-See Design Fair Founded by Women Returns!

With a steely commitment to designers, Edit Napoli staged an event to remember

“Naples is not just a city,” says Domitilla Dardi, cofounder of independent design fairEdit Napoli, “It’s a state of mind.”Editreturned to Naples’s infamously frenetic streets in its second edition this October, gathering a multidisciplinary mix of designers, artisans, and independent manufacturers in the Complesso di San Domenico Maggiore, a 13th-century church burrowed within the historic center.

Domitilla Dardi and Emilia Petruccelli.

Photo: Elio Rosato

Alongside cofounder Emilia Petruccelli, a design consultant, buyer, and entrepreneur, Dardi, who is also design curator atRome’s MAXXI Museum, launched Edit as a way of connecting independent designers and artisans with the industry at large, settling on Naples as a home base for its deeply entrenched local craft traditions and wealth of small-scale artisans. “The fair focuses on what we call editorial design,” Dardi explains of the concept, which covers craftspeople working in wood, weavers, ceramic companies, stone specialists, glassblowers, and designers of architectural materials like terrazzo and tiles, among others. “Each product must be of the utmost quality, but be available in editions—which means mixing both craft and technology.”

More than 70 exhibitors from across Europe turned up despite tightening travel restrictions. Larger scale producers partnered with the fair under the banner of Edit Cult, which paired designers with historic Italian companies, installing the fruits of their collaborations in some of the city’s most enchanting locales.The Filangieri Museum, bursting with Neapolitan artifacts, hosted a layer cake of the Spanish designer Jaime Hayon’s colorfully cartoonish ceramic vessels. Meanwhile, the city’s archaeological museum showed new work by Andrea Anastasio in partnership withCeramica Gatti 1928, and the world’s oldest opera theater, theTeatro San Carlo, set the stage for color-blocked sofas byMartino GamperandMoroso.

Inside the Teatro di San Carlo, where pieces by Foscarini and Moroso were exhibited.

Photo: Serena Eller Vainicher

As beguiling as the big-ticket exhibition may have been, the real draw of Edit is the wealth of under-the-radar talent who choose the fair as a launching point. A highlight was emerging producer Medulum, based in Veneto, who showed a series of pieces by young designers Accardi Buccheri, Serena Confalonieri,Debonademeo, andCara \ Davide. The latter designed a particularly compelling shelf, table, and bench in oversize, Tetris-like volumes rendered in laminated composite wood, using techniques perfected by Medulum founder Diego Zanchettin’s 40-year-old family workshop in Veneto.

Independent galleries also made a good showing. Among them, Benevento-based摇摆设计画廊, which showed an inventive series of collaborations between up-and-coming young designers and traditional Italian artisanal producers. Venetian designerLucia Massariwas paired with textile companyTappezzerie Druettato create a colorful plush stool that imitates the effect of wooden inlay (down to the wood grain). Roman Giovanni Botticelli was teamed up with sixth generation acetate producerMazzucchelli 1849to create a pearlescent room divider that resembles sheets of crushed seashells, alongside marble ashtrays byGhezzi Agerskovand a sinuous polished wooden table and mirror by ParisianGarance Vallèeand Falegnameria Luigi De Mizio. A similarly spirited collaboration, between architectAline Asmar d’Ammanand marble producer Laboratorio Morseletto, resulted in an interesting series of textured marble furnishings made up of various types of Vicenza stone.

A ceramic collaboration between Jaime Hayon and Bosa installed in the Museo Filangieri.

Photo: Serena Eller Vainicher

Though the weekend went smoothly, the reality of organizing a public event with multiple international exhibitors was not without difficulties. Italy had been weathering Europe’s second wave relatively well following the summer, but at the beginning of October, cases of COVID-19 shot up—particularly in the Campania region, home to Metropolitan Naples—ushering in new restrictions. “We were completely transparent with our collaborators. We told them our plans and said: ‘If you’re with us, let’s go,’” Dardi, who had already rescheduled the fair once from its original date in mid-June, says to AD PRO. “With each new decree, we studied the rules to see if it was possible to go ahead with the fair.”

She ultimately credits the steely nerve of her cofounder with making sure the fair ran smoothly amid looming further lockdowns: “I’m a curator, so to me design is a story. I’m used to research and books, hidden away in my studio. But Emilia has the courage of an entrepreneur. When I felt afraid and wanted to give up, she was completely rational, studying all of the rules and trying to figure out how we could make this happen safely.”

Designs by Giuliano Andrea Dell'Uva.

Photo: Serena Eller Vainicher
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The restrictions meant that most of the marquee guests—among them British architect Nigel Coates and American design commentator Debbie Millman—were unable to attend. However, the lack of in-person gathering was made up for with new online initiatives like a podcast hosted by Millman and a Zoom jury meeting to award the fair’s standout projects (which will be announced in the coming weeks).

Petruccelli, a buyer herself, was also determined to create a functional online showroom for Edit after being disillusioned by some of the lackluster portals she had encountered earlier in the year. “There have been a lot of beautiful websites dedicated to some of these fairs, but they are not business tools.” The site allows visitors to wander the halls of the Complesso di San Domenico Maggiore remotely, with information on pieces and designers hyperlinked. “Our ultimate goals,” Petruccelli, with the enduring pragmatism of a businesswoman, emphasizes to AD PRO, “[were] to keep working, sell these designers’ products, and keep the industry moving forward.”