说这个名字Brunschwig &儿子任何设计师,他们可能会叹息赞赏愿景的传奇品牌最具标志性的patterns-Les触动,Panthere,中国风格toile-dance通过他们的头。但像其他智能品牌,公司必须适应,Brunschwig继续亮相图案以新的方式呈现其历史。Baret,其最新的集合是开创性的法国探险家命名的珍妮Baret(化名,琼),第一个环球航行的女人。适当,以主题灵感来自于遥远的地方,她走遍了品牌礼物从suzanis chinoiseries意想不到的,现代的配色,悍然不顾任何公司老派的分类。为了强调这一点,团队在Kravet, Brunschwig的母公司,变成了一个年轻的设计师他们信任他们的面料感觉新鲜:尼克·奥尔森。
“我爱所有Kravet品牌,”奥尔森告诉广告专业。“Brunschwig,是投资组合的贵妇人。豪华和历史和优雅和华丽,漂亮的面料和辅料。在一定的市场被归类到年长或更加保守,但其实这些东西。收集大胆明亮和呼吁传统的灵感,在充满活力的颜色,通过一个新的镜头。”This attitude is exactly the reason Kravet called on Olsen to style its latest catalog shoot. For the occasion, the designer conceived several vignettes that show the breadth of the collection—one of which lives on past the shoot breakdown in the Kravet showroom at the D&D building. AD PRO visited Olsen at the shoot to hear his thoughts on styling for a catalog and his strategy to making an iconic brand feel young again—without sacrificing any of that history, elegance, and sumptuousness.
跳出固有思维模式
“这都是关于以意想不到的方式来使用它们,”奥尔森说的面料,他变成了枕头,软垫,安装在墙上。“中国风格的场景在我们的装饰图案,一般客户,太大胆的使用在墙上,但是我说,‘让我们绝对做到这一点。“然后,有些人可能会说,‘哦,这是一个声明,所以剩下的固体,“但你可以完全使用仿羔皮呢旁边豹亚麻在同一个房间里,并使用东方刺绣枕头面料。对我来说,这一切都在一起,所以它是向人们展示如何使用那些经典模式在同一空间,他们不打架。”
规模是关键
更重要的不是关注冲突模式,奥尔森说,是确保规模看起来right-whether完成一张照片或一个房间。“总是考虑规模,”奥尔森说。“用鲜花或道具,没有太多的照片。”That said, Olsen is sure to pay careful attention to the way the vignette will look in the specific frame of the photo. "I had chosen a really large-scale work for the showroom vignette," he explains as two white-gloved workers swap out a painting on a wall behind him. "But for the photos it was too big and blocked too much. It's about giving everything enough breathing room."
有很多选择吗
