We've seenThe Frame TVby Samsung everywhere lately, probably because this is the first time anyone has ever looked at an HD television and not totally hated how it looked. (If you're unfamiliar, it's that wall-mounted TV that looks like a genuine piece of art when you're not using it. We know, it's very cool.) But a recent deep dive down the rabbit hole that is the world of Internet shopping unearthed a television that we'd argue is even cooler—and we'dnever seen it before.Yes, a TV that doesn't require any disguises or hanging or even a media cabinet has been flying so under the radar that we, pretty much professional shoppers, didn't know about it until recently.
We wouldn't dare keep such happy news to ourselves. Say hello to Samsung'sSerif TV. Released in the U.S. late summer last year after its debut in Europe, the Serif features a sculptural, beveled screen (from the side, it looks like a capital letter I) on top of a set of slender legs, which you can remove if you wish. We can thank award-winning Paris design duo Ronan and Erwan Bouroullec for the minimalist look. According to Samsung, "When the Bouroullec Brothers designed the Serif TV, they envisioned an object that fits into everyday life—a hybrid of furniture design and technology." One look at the TV in interior design blogger Cate St. Hill's real-life home and it's clear they nailed it:
Even the back of the TV got some love—there's a fabric cover that attaches via magnets to hide all the behind-the-scenes connections.Floating furniture is already a thing, so why not floating TVs? At $1,500 the Serif is on the expensive side, but think about all the money you'll save by avoiding buying a console. We never though we'd say this, but a television set has given us a new lease on life—life in our living rooms, that is.
